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Next time you take your customer for a latte make sure you have your logo file saved...
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Save money print 1 sided b...
Designers will tell you: “first impressions are important; therefore, create a double sided business card.” Benefit to the designer: Charge by the hour – make a little more.
Printers will tell you: “print double sided business card it’s not that much more expensive.”
Benefit to the printer: Extra side to print on – charge a little more.
Benefit to you: none. The first impression you make...
Full color or 4 color what...
Whether asking for a print quote or sending a job with print specifications it is important to tell the printer whether the job prints in color or black only. Some clients specify Full Color others 4 Color. Both are correct. Printing color images requires the use of four process colors: Cyan Magenta Yellow and Black. However, print technology does advance and presses are capable of printing 6, 8, 10+...
Can Augmented Reality help...
Wallpaper Magazine has recently released an experimental version of their magazine - still ink on paper but with an incorporated QR code which when scanned by a mobile telephone camera or a webcam connects to the magazines server, activates a specific program and begins displaying digital images on top of the actual image being viewed in the mobile device. Amazing stuff. Now I’m not about to...
Cost and profit of 1to1 Di...
If you mail 100,000 letters at $0.32, you would spend $32,000. With a typical response rate of 2-2.5%, the cost per lead would be around $12.80. Now if you added personalized information to the mix, and mailed half as many, you would end up paying about $37,500 to get the job done. Again that’s not the whole story. If you figure that our response rate for the personalized mailing is a conservative...
Make it Personal. Make it ...
There is a full spectrum of services that are needed to create VI (variable imaging) documents: Design and Composition, Data Processing, Data Conditioning and Quality, RIP and Print, Fulfillment and Response Tracking.
While some print providers will keep the entire process in-house as a way to drive additional revenue, most printers will opt for just one or two pieces of the process. It’s important...
Nothing to worry about pri...
In the last couple of days I had a few interesting confrontations with the notion that the printed document is generating attention. I wonder if it has something to do with the bombardment of ads and media PRs about e-readers, iSlate tablets and smartphones .
Two examples that I want to share quickly are:
1) Wall Street Journal published a study about direct mail marketing. The study reveals that companies...
Print salesman - an unpaid...
Choosing a print sales rep is not easy. There are hundreds or even thousands of print sales reps roaming the streets of Toronto trying to get your business. As a print buyer you must select a sales rep whom you feel most comfortable with but at the same time who will provide you the service and product that you need in order for your company to be successful. A sales mentor once told me to add to a...
I have been buying, managing and selling print for over ten years - starting in the summer of my freshman year and continuing today. This amazing career has taken me on paths well travelled and those where the grass has barely been stepped on. I’ve learned the ills, the needs and the wants of buyers and printers.
Managing a plate of up to 70 intensive DM projects for the largest cable, wireless and Internet company in Canada was what I did for the past 10 years. Now in addition I manage a four year old and a three year old.