Digital is Dead – Google chooses to “Print”

Don’t start getting all your ads off the internet yet– they are still worth something. But be advised that digital does not always work as well as you think. Even the elephant in the room who’s been telling everyone for the past 10 years that online advertising is the best way to get customers has [...]

Can Augmented Reality help print?

Wallpaper Magazine has recently released an experimental version of their magazine – still ink on paper but with an incorporated QR code which when scanned by a mobile telephone camera or a webcam connects to the magazines server, activates a specific program and begins displaying digital images on top of the actual image being viewed [...]

Make it Personal. Make it Count.

There is a full spectrum of services that are needed to create VI (variable imaging) documents: Design and Composition, Data Processing, Data Conditioning and Quality, RIP and Print, Fulfillment and Response Tracking. While some print providers will keep the entire process in-house as a way to drive additional revenue, most printers will opt for just [...]

Print salesman – an unpaid employee

Choosing a print sales rep is not easy. There are hundreds or even thousands of print sales reps roaming the streets of Toronto trying to get your business. As a print buyer you must select a sales rep whom you feel most comfortable with but at the same time who will provide you the service [...]

Latte Art Printing

Next time you take your customer for a latte make sure you have your logo file saved on your stick and handy because you may be able to impress him by handing him his mug with your logo printed right on the foam. That’s right. An engineer in the US has developed a process of [...]

5 Steps to Unaddressed Admail Success – a guide prepared by Canada Post

Canada Post and Graphic Monthly Canada have released a report on “the most powerful advertising mediums going: direct mail”. Here’s a summary of this report: Why is direct mail the most powerful advertising medium? 67% of Canadians prefer to receive ads by mail 18% prefer email 1% prefer phone 14% prefer other mediums 5 Steps [...]

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    Here’s an innovative way to print a direct mail piece that will stick with its target audiance. I’m sure very few will toss this into the can.

  • The Making of a Book – 1947

    This is an amazing video of the book printing process. The design and typesetting process at the beginning of the movie has changed completely mainly due to Steve Jobs’ Macintosh computer, the printing process has changed completely but the bindery part in many shops today looks very similar to what is in this video.   [...]

  • On-demand book printing for travelers has finally arrived

    Have you ever been stuck at the airport with an iPad or a Kindle? You wanted to read that ebook but what you really craved for was the touch and feel of paper in your fingers. You yearned to lick your index finger and press it against the page sliding the edge of it just [...]

  • Google continues to use good old fashion ink on paper Direct Mail campaign

    Google continues to use good old fashion ink on paper Direct Mail campaign

      To some this may come as a surprise but direct mail is still the best way to get to your customer. Google is a prime example. I mean, they can target anyone they want with Adsense Ads. They have my gmail account, all they have to do is insert an email into my inbox [...]

  • Video Tuesday: Alexis Ohanian: How to make a splash in social media

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  • Video Tuesday: Rory Sutherland – Life lessons from an ad man

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