Save money print 1 sided business card
Designers will tell you: “first impressions are important; therefore, create a double sided business card.” Benefit to the designer: Charge by the hour – make a little more. Printers will tell you: “print double sided business card it’s not that much more expensive.” Benefit to the printer:...
Full color or 4 color what’s the diff?
Whether asking for a print quote or sending a job with print specifications it is important to tell the printer whether the job prints in color or black only. Some clients specify Full Color others 4 Color. Both are correct. Printing color images requires the use of four process colors: Cyan Magenta...
Can Augmented Reality help print?
Wallpaper Magazine has recently released an experimental version of their magazine - still ink on paper but with an incorporated QR code which when scanned by a mobile telephone camera or a webcam connects to the magazines server, activates a specific program and begins displaying digital images on top...
Cost and profit of 1to1 Direct Marketing
If you mail 100,000 letters at $0.32, you would spend $32,000. With a typical response rate of 2-2.5%, the cost per lead would be around $12.80. Now if you added personalized information to the mix, and mailed half as many, you would end up paying about $37,500 to get the job done. Again that’s...
Make it Personal. Make it Count.
There is a full spectrum of services that are needed to create VI (variable imaging) documents: Design and Composition, Data Processing, Data Conditioning and Quality, RIP and Print, Fulfillment and Response Tracking. While some print providers will keep the entire process in-house as a way to drive...