Best Buying Practice – Print 2/10

2) Insist on getting a quote based on the specs you provided but be open and look well upon the printer that also offers alternative suggestions.

Printing is a custom manufacturing process and it has been around for over 500 years. Printers have “been there” and “done that”. They carry a wealth of knowledge. Be open to the printer who asks questions, more likely than not, that is the printer who will save you money and/or make you money.

A printer has printed your type of project for your type of company for your type of campaign in the past. Your type of company has given him feedback on the outcome, made tweaks to the project, reprinted it again and reported feedback again – and you don’t want to hear about it? That’s like trying to reinvent the wheel. My advice, get quotes from order takers but give orders to the printer who asks questions and offers advice, even if the final outcome will be exactly to your specifications.

Filed Under: PLANNING GUIDEPRINTPrint Buying

About the Author:

RSSComments (0)

Trackback URL

Leave a Reply