Can Augmented Reality help print?

Wallpaper Magazine has recently released an experimental version of their magazine – still ink on paper but with an incorporated QR code which when scanned by a mobile telephone camera or a webcam connects to the magazines server, activates a specific program and begins displaying digital images on top of the actual image being viewed in the mobile device. Amazing stuff. Now I’m not about to run to the newstand to pay for a copy of the magazine just to see this in action, that’s why I asked the title question if this will help print. I figured I’ll use technology to show off technology. So, below is a video capture of what happens when a webcam scans the magazine’s cover page off the iPhone. Enjoy.



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