Currently Browsing: Direct Mail
Make it Personal. Make it Count.
Make it Personal. Make it Count.
There is a full spectrum of services that are needed to create VI (variable imaging) documents: Design and Composition, Data Processing, Data Conditioning and Quality, RIP and Print, Fulfillment and Response Tracking. While some print providers will keep the entire process in-house as a way to drive...
5 Steps to Unaddressed Admail Success – a guide prepared by Canada Post
5 Steps to Unaddressed Admail Success – a guide prepared by Canada Post
Canada Post and Graphic Monthly Canada have released a report on “the most powerful advertising mediums going: direct mail”. Here’s a summary of this report: Why is direct mail the most powerful advertising medium? 67% of Canadians prefer to receive ads by mail 18% prefer email 1% prefer phone 14%...