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Can Augmented Reality help print?
Can Augmented Reality help print?
Wallpaper Magazine has recently released an experimental version of their magazine - still ink on paper but with an incorporated QR code which when scanned by a mobile telephone camera or a webcam connects to the magazines server, activates a specific program and begins displaying digital images on top...
Make it Personal. Make it Count.
Make it Personal. Make it Count.
There is a full spectrum of services that are needed to create VI (variable imaging) documents: Design and Composition, Data Processing, Data Conditioning and Quality, RIP and Print, Fulfillment and Response Tracking. While some print providers will keep the entire process in-house as a way to drive...
Print salesman - an unpaid employee
Print salesman - an unpaid employee
Choosing a print sales rep is not easy. There are hundreds or even thousands of print sales reps roaming the streets of Toronto trying to get your business. As a print buyer you must select a sales rep whom you feel most comfortable with but at the same time who will provide you the service and product...
Latte Art Printing
Latte Art Printing
Next time you take your customer for a latte make sure you have your logo file saved on your stick and handy because you may be able to impress him by handing him his mug with your logo printed right on the foam. That’s right. An engineer in the US has developed a process of using inkjet printing technology...
5 Steps to Unaddressed Admail Success – a guide prepared by Canada Post
5 Steps to Unaddressed Admail Success – a guide prepared by Canada Post
Canada Post and Graphic Monthly Canada have released a report on “the most powerful advertising mediums going: direct mail”. Here’s a summary of this report: Why is direct mail the most powerful advertising medium? 67% of Canadians prefer to receive ads by mail 18% prefer email 1% prefer phone 14%...