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BMW prints its own direct mail piece

Here’s an innovative way to print a direct mail piece that will stick with its target audiance. I’m sure very few will toss this into the can.

Save money print 1 sided business card

Save money print 1 sided business card

Designers will tell you: “first impressions are important; therefore, create a double sided business card.” Benefit to the designer: Charge by the hour – make a little more.
Printers will tell you: “print double sided business card it’s not that much more expensive.”
Benefit to the printer: Extra side to print on – charge a little more.
Benefit to you: none. The first impression you make happens in the first 30 seconds you meet face to face with the person before you give the business card. The person takes the card and puts it in a wallet or rolodex with the contact information facing out; the back never sees the light of day. Don’t waste your money unless you are functioning as a bilingual organization.
Make sure the face of the business card is nicely laid out with the important contact information legible and readable. Try designing your logo so that it looks good using one or two colors only and you’ll create a good impression. Less is more.

Latte Art Printing

Latte Art Printing

Next time you take your customer for a latte make sure you have your logo file saved on your stick and handy because you may be able to impress him by handing him his mug with your logo printed right on the foam. That’s right. An engineer in the US has developed a process of using inkjet printing technology using cartridges filled with caramel sugar to print on top of your latte’s foam.
latteartsmallThe inventor of the latte printing machine is Oleksiy Pikalo. An electrical engineer who specializes in embedded systems programming. Using off the shelf products, parts purchased on eBay and books on inkjet technology he put together a machine that, after some experimentation, created various vector images on coffee. As the printer did its magic a friend recorded a short video and posted it on YouTube. The video generated several thousands of views daily. The company’s website states that 327+ printing machines have been preordered already.
Possible applications: coffee shops, restaurants, caterers and event planners, weddings, reunions, birthdays, sales meetings. I wonder if people will actually drink their coffee or will they take pictures with their mobile phones and send them off to their friends?