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BMW prints its own direct mail piece

Here’s an innovative way to print a direct mail piece that will stick with its target audiance. I’m sure very few will toss this into the can.

The Making of a Book – 1947

This is an amazing video of the book printing process. The design and typesetting process at the beginning of the movie has changed completely mainly due to Steve Jobs’ Macintosh computer, the printing process has changed completely but the bindery part in many shops today looks very similar to what is in this video.

 

Printing a book in 1947 — »Making Books« from manu on Vimeo.

Video Tuesday: Alexis Ohanian: How to make a splash in social media

In a funny, rapid-fire 4 minutes, Alexis Ohanian of Reddit tells the real-life fable of one humpback whale’s rise to Web stardom. The lesson of Mister Splashy Pants is a shoo-in classic for meme-makers and marketers in the Facebook age.

 

 

Video Tuesday: Rory Sutherland – Life lessons from an ad man

Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.